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In: Nursing

write executive summary for cancer patients headwear company. include description of the opportunity business concept industry...

write executive summary for cancer patients headwear company. include
description of the opportunity
business concept
industry overview
target market
competitive advantage
economics of the opportunity
management team
pupose of money being requested

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Expert Solution

Answer:

Executive summary

Cancer patients have hair loss because of chemotherapy. Chemotherapy is a drug treatment of cancer that uses powerful chemicals to kill the uncontrolled cell growth and division in the body. The drugs also affect the hair roots.

1. Description of the opportunity: There are many cases of cancer now throughout the globe. Majority of cancers are treated with chemotherapy that causes hair loss. Hair loss is a symbol of cancer. Hair loss may be a stigma for the cancer patient in society. Headwear is, therefore, a better option for cancer treated patients.   

2. Business concept: Headwear can be made and supplied to customers throughout the world. Headwear of various design can be prepared for better business.

3. Industry overview: The industry should be a large-scale industry that makes headwear. The initial start-up should be in small scale production. The supply of these small number of products can show the shortcomings and the required modification of the product after getting feedback from the patients and health workers.

4. Target market: The target market is pharmaceutical. This market will be more trusted by the health workers and patients.

5. Competitive advantage: Since the target market will be pharmaceutical, it will be considered to be more health-friendly than the products available in the general clothing market.

6. Economics of the opportunity: This product will have fewer investments and the profit will be higher as it is will be considered s a medical product. The product can be invested less and the profit can be analysed easily as it has specific target customers.

7. Management team: The management team will comprise individual from different domains like finance, manufacture, supply, sales and product review. This would make an interconnected chain of product supply and improvement.

8. Purpose of money being requested: The purpose of the money being requested is for the production of essential clothing materials, designing and preparation of headwear. The money will also be used in logistics.


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