Question

Step 1 Consider a time when you wanted to buy a certain product but could not find it.

What was your reaction? Why? How did the lack of availability affect your perception of the company and of the product? Did it make you want it more or did it make you frustrated so that you lost interest. Speculate on the supply chain and distribution channel strategy that the company was trying to achieve.

Step 2 Now consider a product that is widely available.

What is your perception of the product and the company? How is your perception influenced by the ubiquity of the product? Speculate on the distribution strategy and goals for the company.

Step 3 Compare and contrast your findings in the first two steps.

How did the availability of the products influence your thoughts and attitude toward the product and the company? Speculate as to whether the companies' distribution strategies have proved effective and served them well.

Step 4 Write your paper.

In addition to discussing each of the questions in Steps 1 and 2, be sure to include the comparison between the two companies and products.

Deliverable: no less than 500 words.

Answer 1

Step 1: Consider a time when you wanted to buy a certain product but could not find it.

The unavailability of product will create more curiosity among the individual. In addition, he/she will endeavor to investigate every alternative from where he/she can buy it. Inaccessibility can likewise leave the person to see that the item is great that is the reason it has an appeal. This circumstance will make an anomaly and individual will need it more. Such organization receives specialty promoting and embraces broad circulation channel system whereby it pick single outlet to move its exceedingly estimated item.

It was an experience which was both fun as well as arduous. The excitement and anticipation of being able to get hold of an item which was being pried for by many made the entire experience unique. However not being able to get the product on the first few tries frustrates an individual and they might change their decision to get the product.

Step 2: Now consider a product that is widely available.

Items that are effortlessly accessible are viewed as typical items and don't make interest among clients. Such organization pursues escalated dispersion system to move its usually utilized low evaluated item. Through this methodology organization endeavors to cover whole market.

The shortage of the product made owning it exclusive and something to be proud of.

Speculate on the supply chain and distribution channel strategy that the company was trying to achieve.

Step 3: Compare and contrast your findings in the first two steps.

From the above two step one can conclude that price and the availability of a product influences customer attitude and perception. Accessibility of items cast an immediate effect on clients’ manner of thinking. Clients relate accessibility of an item with its interest. Hence, they see that an item ends up inaccessible because of its appeal and tight clamp versa. Less accessible items are seen to be an institutionalized item and in this way having an appeal. Though, generally accessible items are seen to be of low quality in this way, have a low interest.

• Create a hype for the product by selling it through this channel and make consumers feel that the product is limited edition
• Since the production was not matching the demand this method would ensure that the people would be eager to buy the product and the consumers would try to buy the product week after week giving the company the time to produce more units in the meantime.