Question

In: Operations Management

Step 1 Picture yourself as a Senior Product Manager in your favorite industry.This could be high-tech,...


Step 1

Picture yourself as a Senior Product Manager in your favorite industry.This could be high-tech, financial services, consumer products, electronics, automobiles, restaurants, food services, etc.Choose an industry with which you are familiar.Sit quietly and brainstorm with yourself about a possible new product idea.This does not have to be completely original. It could be as simple as a new flavor of ice cream, a new feature on a hair dryer or a new color iPod/iPad.

Step 2

Create a post describing your new product idea.Be as specific as possible and provide as much detail as you can so that other's reading your post can understand your idea in sufficient detail so as to comment on it. Be sure to state who the product idea is targeted to, that is, who you expect to buy it.How will the new product compare and compete with similar, currently available products? How can labeling and package design help?Consider the labeling for the new product idea. What restrictions and legal requirements have to be fulfilled?Consider the packaging for the new product ideas. If applicable, what sizes will be available? How will the packaging help the product to stand out? How will the packaging help prevent or deter theft?Feel free to attach images to your post, or include links to similar products that might have similar characteristics to the new one you are developing.

Solutions

Expert Solution

I have chosen food industry and the product i want to introduce is "ORGANIC FOOD PRODUCTS". The reason i have chosen this product is, food industry is the one which provides good margins to the producers, always have a demand with stable, and more importantly it is the basic need to the people who ever it is. By considering these factors I have chosen food industry, and the reason for chosing organic food items is- about 85 per cent of the people believes that the food items which are available in market are not upto the mark. They have many defects like, poor quality inputs and ingrediants used to produce, long time storage after manufacturing and so on. So, to overcome all these limitaions I prefers to start organic food.

As i mentioned above, it is like simililar all other food items in general. But the inputs which were used are completely chemical free, which were grown with natural practices, for this we started yielding. Next, based on the market demand and orders, we processed all the inputs and prepared the food items. It helps us to minimize unsold or unused final food items. As the production/preperation is only based on orders, there is no chance for storage of finished product.

Only few items like pickles, powders will be sold in packs. These packages were labeled with the specifications and unique practices we followed to produce the item. How it is unique and how it preserve health of users and so on. The goodness of these pickels are the more storage time after manufacturing, it gives the more taste and health to the consumers like a flavoured wine. Various sizes are available for selling to customers like; 50gm, 75gm, 100gm, 250g, and produced bigger size by taking orders.

The packaged bottles were made with pingani with white quoted. because pingani has the speciality of storing the item without losing its flavor for any number or months or years in the same manner. I can say that, these food items can not be theft by some one else, because these products will put in home, particularly in Kitchen, so there is not chances for theft. the packs or items are like following


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