Question

The ways we communicate digitally with one another are constantly evolving. Search for
information online about the recent trends (that is, in the last year) in digital communication
and digital marketing. (You are highly encouraged to read more than just the module manual for
this question)
Write a blog post about five of the trends that you find. For each trend:
• Explain what the trend is (2 marks each).
• Provide an example (1 mark each).
Remember to reference your (recent) sources. (15)

Answer 1

There are many trends at the moment in Digital Communication.
Few of them are:

1. Connection with Consumers/Customers: Many companies are not only involved in finding customers but are also trying to make good relation with them by engaging with them through mobile apps and informing them about sales, features of products, discounts, etc. Example can be online shopping websites.

2. AI and its ability to connect with devices: Artificial inteligence has been a major field of research and interest for some time. Many engineers are working to ease our work through AI. Nowadays, AI is connecting many devices through WiFi or Internet and controlling the actions of the devices. Google Home is one such example whose focus at corrent time is to enable it to control AC, Fridge, Light Bulbs, Fans, Switches, etc with voice commands or pre-defined actions.

3. Understanding and Finding solution Online: People are very much used to internet for solution to any of their problems. They fetch for solution on internet and get it without wandering around and looking for solution in real world.

4. Subscription for News/ Entertainment: People are taking subscription for news and entertainment (eg. Netflix) for their daily news and entertainment. They are finding these things easy rather than going to cinema physically. Electronic media is booming on internet.

5. Source of Data for Data Analysts: People spends most of their time on social media on regular basis and uploads their photos, interests, relationship, and many a times credential (which is not at all good). Data Anaysts scrap these data for research and development of society. The time has gone when data analysts or researchers had very small samples to work on. They can get sample from around the world in a span for time breaking the geographical boundaries of the world.

Hope it helps.