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In: Operations Management

5/1 Brea (2014) describes the foundational approach to managing an organization's marketing analytics capability has to...

5/1

Brea (2014) describes the foundational approach to managing an organization's marketing analytics capability has to be ". . . direct hand-to-hand combat with the issues marketers and salespeople are tackling" [day-to-day] How was Brea able to keep executives engaged with short-term metrics while investing in technology, process, and people? How did he balance the objectives between the company's short-term perspective and long-range investments in marketing automation? Would you agree this approach is realistic in Corporate America? Why or why not?

Solutions

Expert Solution

Consistently developing a learning organisation as well as implementing a structure that directly focuses on creating a difference in operational conditions is the main criteria in such a specific situations where Brea can increase its adaptability in the respective environment of operation. Despite of incremental problems in the organisation, overall 50 minutes of a specific approach can be vary widely increase which would provide expensive availability of engagement with short term metrics and increment in engagement of a specific services in the respective environment.
Balancing the perspective to short term objective of any places organisation requires proper approach of assessment of different Tools and techniques that are implemented in the system. Consistently delivering the specific type of changes in your organisation structure directly provides extensive availability of opportunities for the organisation to understand the demand and increase its adaptability by a huge margin. All of these approaches are essential to understand short term design as well as long term goals of the organisation that could be approached in the respective environment operation. Definitely this kind of approach is very beneficial for the corporate America has many of the short term advance in operational conditions would directly increase adaptability of the specific system in the respective environment by a huge margin. Consistent delivery of incorporation of small technological advancement directly increases the adaptability of the specific system by age is known as and provide adequate level of support to its opportunities of business operations that increase its chances of creating a better environment of birth in the respective environment as well as it would be very beneficial for America as many of the small implementation of technological advancement would increase the overall efficiency of the system which would provide a light competitive advantage in the respective environment by increasing its efficiency as well as productivity.

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