Question

In: Operations Management

Evaluate an organization's capability for planning its future marketing activity you should a) select an organization...

Evaluate an organization's capability for planning its future marketing activity

you should

a) select an organization of your choice

b) make a SWOT analysis of the selected organization's capability for planning its future marketing activity

c) Make a justified conclusion regarding the selected organization's capability for planning its future marketing activity.

Expert Solution

Chosen Company: Amazon Inc.

SWOT Analysis

Strengths

· The brand name and visibility of the company is quite strong

· The distribution network and coverage of company’ supply chain is quite dense

· Amazon is known for leveraging on latest technology and imbibing the same in its business model. This has been adding to the competitive advantage of the company

Weaknesses

· Business model of the company can be quite easily copied and imitated

· Amazon is mostly in the e-retail space. It misses the opportunities associated with physical stores

Opportunities

· The company can leverage on the opportunity associated with physical brick and mortar stores

· The company can expand its operations and overall coverage by entering the third world developing countries

· Backward integration of the supply chain can be quite beneficial for the company

Threats

· Government regulations in some countries are limiting the scope of Amazon’s business

· Increased rate of cybercrime can be quite detrimental for the e-retail business model of Amazon

· There is high competition in e-retail segment

Hence Amazon can leverage on technology in planning its marketing strategy for future. Artificial intelligence is proving to be a disruptive innovation. Amazon can keep AI in the center of its marketing strategy. AI can help assess the audience and modify the marketing content of the company accordingly. This will help Amazon to improve its relationship and bond with existing and new customers and strengthen its overall marketing hold in the industry.

keosha answered 7 months ago

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