Question

In: Operations Management

Evaluate an organization's capability for planning its future marketing activity you should a) select an organization...

Evaluate an organization's capability for planning its future marketing activity

you should

a) select an organization of your choice

b) make a SWOT analysis of the selected organization's capability for planning its future marketing activity

c) Make a justified conclusion regarding the selected organization's capability for planning its future marketing activity.

Solutions

Expert Solution

Chosen Company: Amazon Inc.

SWOT Analysis

Strengths

· The brand name and visibility of the company is quite strong

· The distribution network and coverage of company’ supply chain is quite dense

· Amazon is known for leveraging on latest technology and imbibing the same in its business model. This has been adding to the competitive advantage of the company

Weaknesses

· Business model of the company can be quite easily copied and imitated

· Amazon is mostly in the e-retail space. It misses the opportunities associated with physical stores

Opportunities

· The company can leverage on the opportunity associated with physical brick and mortar stores

· The company can expand its operations and overall coverage by entering the third world developing countries

· Backward integration of the supply chain can be quite beneficial for the company

Threats

· Government regulations in some countries are limiting the scope of Amazon’s business

· Increased rate of cybercrime can be quite detrimental for the e-retail business model of Amazon

· There is high competition in e-retail segment

Hence Amazon can leverage on technology in planning its marketing strategy for future. Artificial intelligence is proving to be a disruptive innovation. Amazon can keep AI in the center of its marketing strategy. AI can help assess the audience and modify the marketing content of the company accordingly. This will help Amazon to improve its relationship and bond with existing and new customers and strengthen its overall marketing hold in the industry.


Related Solutions

Evaluate an organization's marketing strategy and provide recommendations for improvement.
Evaluate an organization's marketing strategy and provide recommendations for improvement.
5/1 Brea (2014) describes the foundational approach to managing an organization's marketing analytics capability has to...
5/1 Brea (2014) describes the foundational approach to managing an organization's marketing analytics capability has to be ". . . direct hand-to-hand combat with the issues marketers and salespeople are tackling" [day-to-day] How was Brea able to keep executives engaged with short-term metrics while investing in technology, process, and people? How did he balance the objectives between the company's short-term perspective and long-range investments in marketing automation? Would you agree this approach is realistic in Corporate America? Why or why...
Please select a NonProfit organization and briefly evaluate its financial position through a review of its...
Please select a NonProfit organization and briefly evaluate its financial position through a review of its most recent annual financial statements. What important issues and general observations can you derive from your review?
Why and how should the four positions of marketing be aligned to support the organization's business...
Why and how should the four positions of marketing be aligned to support the organization's business strategy?
All the activities of a well-managed organization should contribute to achieving that organization's goals.
All the activities of a well-managed organization should contribute to achieving that organization's goals. The more important a specific goal is to an organization's owners and managers, the more the organization's resources should be focused on that goal. These resources include the organization's risk management efforts. Therefore, these efforts should give primary attention to protecting the resources and activities that contribute to achieving the organization's most critical goals. Analyze these goals and group them into any five (5) categories for...
Discuss and explain why future potential sales are an important input an organization's long-term financial planning
Discuss and explain why future potential sales are an important input an organization's long-term financial planning
Critically evaluate DeBeers and its vision, value and ethics and its capability to successfully innovate. What...
Critically evaluate DeBeers and its vision, value and ethics and its capability to successfully innovate. What is the current position in respect of their corporate social responsibility initiatives and are there any further actions that might be necessary for DeBeers to fulfill its corporate sustainability initiatives? Justify your position taken and provide supporting evidence from a range of external sources, including those of the company to support your academic argument. (Minimum 2000 words)
Marketing Management Assignment Structure - Marketing Segmentation For the organization of your choice please evaluate the...
Marketing Management Assignment Structure - Marketing Segmentation For the organization of your choice please evaluate the firm’s marketing segmentation. Please note the organization must be an existing organization or an organization that intends to enter the UAE. The suggested page count for each aspect is also provided to help you in preparing the assignment. This should clearly reflect the segmentation strategies and marketing mix as discussed in the class. The learnings on Marketing Segmentation and Consumer Behavior in the class...
Review changing perspectives in marketing planning you should 1. Identify and explain different perspectives on marketing...
Review changing perspectives in marketing planning you should 1. Identify and explain different perspectives on marketing planning. 2. Explain their merits and demerits.
Why should companies pay attention to economic factors when managing the organization's current and future financial...
Why should companies pay attention to economic factors when managing the organization's current and future financial information? Describe the strategy for financing a startup company with plans for expansion. Briefly describe types of potential risk
ADVERTISEMENT
ADVERTISEMENT
ADVERTISEMENT