Question

1. Physical Payment Card Analytics

a)   Define this digital marketing tactic today.
b)   Share (what is) the innovation relating to this tactic.
c)   How this could be used for marketing in the future?

Answer 1

Digital Marketing Tactic:

The digital marketing can be defined as a marketing technique which makes use of internet, mobile phones, social media etc for the promotion of goods and services.

The tactics can be defined as the effective modes of digital marketing to be selected for different kinds of business like what mix of digital marketing to be used, the customer segmentation and channels.

Innovation related to this tactics:

The following are the innovation relating to the digital marketing tactics.

1. One major innovation has been developing of applications in the mobile phones.
2. The second innovation would be the Google adds now been trending in the market.
3. Paid advertisement.

Future:

The future of digital marketing lies in the hands of above said innovations due to following reasons:

1. Marketing has become such a big business through mobile applications being the number of usage of mobile phones high, easy methods to create application for different products and even the non-internet savvy people can use it easily in the mobile phones.
2. Google adds becoming a major revenue source a lot of online workers by promoting or advertising a product which may be the future of digital marketing.
3. Another income earning method of online workers is through paid advertisements by big organizations in order to promote their product is the bright future of digital marketing tactis.