Question

1.Which of the following describes a project managers responsibility?

Select one:

a. Task Delegation

b. Managing communication between team members

c. Getting the project done on time.

d. All of the above

2. When people first look at a web page, their eye goes to the:

Select one:

a. Top right-hand corner

b. Bottom left-hand corner

c. Bottom right-hand corner

d. Top left-hand corner

3. A website’s call to action will work best:

Select one:

a. At the end of a row

b. At the start of a row

c. At the start of a row and at the bottom right of a page

d. At the end of a row and at the bottom right of a page

4. Which page on a website facilitates a consumers journey?

Select one:

a. The Contact page

b. The About page

c. The Services page

d. The Home page

5. A landing page should end with a(n):_________________.

Select one:

a. Headline

b. Call to action

c. Explanation of the company products

d. Call to action and the primary keyword

6. Conversion occurs when: _____________________.

Select one:

a. A business makes its competitors’ customers its own

b. The format of a website is altered so that it can be viewed on multiple devices

c. Currencies listed on a business’ website are converted to the viewer’s local currency

d. Viewers of a business’ website become its customers

7. Why is conversion important?

Select one:

a. Because the aim of all digital marketing activities is to increase sales

b. Because that’s the only way a business owner can tell if his or her site is effective

c. Because conversion demonstrates that a website template is visually appealing

d. None of the above

8. An autoplay video is another form of: .

Select one:

a. Interruption marketing

b. Permission marketing

c. Ethical marketing

d. Geurilla marketing

9. A USP

Select one:

a. Sets a company apart from all other businesses in the industry

b. Demonstrates how similar a company is to other businesses in the same industry

c. Teaches someone how to do something

d. None of the above

Answer 1

Answer 1) d. All of the above

Project manager's responsibilities are to assign the responsibility to get the task done, managing communication between team members, and getting the project done on time

Answer 2) d. Top left-hand corner

When a user visits a website, his eyes start looking from the upper left corner and then moves to the other side.

Answer 3) d. At the end of a row and at the bottom right of a page

A website’s call to action will work best at the end of a row and at the bottom right of a page.

Answer 4) c. The Home page

It is the starting point for a consumer which helps him facilitate his journey. Only from this point, the consumer knows where to move ahead on the website.

Answer 5) b. Call to Action

A landing page should end with a call to action (CTA). A call to action button will help the consumer in directing the next step.

Answer 6) d. Viewers of a business’ website become its customers

Conversion occurs when the viewers become customers of a business website.

Answer 7) a. Because the aim of all digital marketing activities is to increase sales

Conversion is important because the aim of any business is to increase its sales. So, all digital marketing activities aim to increase their sales to increase their conversion rate.

Answer 8) a. Interruption marketing

An autoplay video is another form of interruption marketing. In interruption marketing, the user has to stop what he is doing and have to forcefully watch the marketing message on video. For example, Autoplay videos on youtube.

Answer 9) a. Sets a company apart from all other businesses in the industry

USP is a Unique Selling Proposition which tells about how good is the product and services from the other competitors. It is a feature that highlights product benefits that are meaningful to the customers.