Question

list and describe the six rules that show how culture and its appreciation serve as a tool to secure marketing success.

Answer 1

Culture refers to the views, ideas, belief that influence the behavior of individual or group. Culture plays important role when doing business globally. Global firms need to understand the culture of foreign countries before doing business. Culture of people in different countries influence their buying decision. This contributes to the success of the product or service.

The six rules of thumb that show how culture and its appreciation serve as a tool tosecure marketing success are: -

• Preparing well in advance - It is very important to prepare oneself about the social and business etiquette, historical and current affair, values, political factor, religion, etc. before doing business across cultures.
• Slowing down - It is very important to be patient and understand each and every aspects of the culture rather than being in rush.
• Building trust - It is very important to develop personal relationship and trust first rather than just focusing on pricing, contractual terms, etc.
• Proper understanding of language - Language is one of the barrier for international business. When business are outsourced to another country whose language is different, then the customers may not understand and impact the customer experience. Thus a business should consider this factor before expanding its business in another country.
• Respecting the culture - It is very important to respect the host country's culture and follow all the rules.
• Understanding the cultural components - It is very important to understand the surface culture and deep culture which include styles, food, attitude, belief, etc.

Conducting business globally is very important and crucial decision made by the business and require lots of effort and correct decisions in order to make it an effective move. It not only provide new opportunities for growth and profit but also provide reputation to business globally.