Describe the microenvironmental forces that affect the company’s ability to serve its customers.

Expert Solution

Break students into groups and assign them different hospitality operations. Ask them to map out the suppliers, marketing intermediaries and customers. This should help them visualize the different elements of the microenvironment.

• The company: Marketing managers must work closely with top management and the various company departments. All company departments will have some impact on the success of marketing plans.

• Suppliers: Firms and individuals that provide the resources needed by the company to produce its goods and services.

• Marketing intermediaries: A specialized group of suppliers that help the company promote, sell, and distribute its goods to the final buyers. Additionally, transportation systems, marketing services agencies and financial intermediaries also impact the hospitality marketing environment.

Junaid answered 10 months ago

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