In: Computer Science
1. For improving online presence : Do not focus only on the product/company only as customers are more attracted towards the offers and the future benifits too. Further website must be highly interactive in nature and must be highly responsive towards the discussion and comments. Secondly managing the website with social media is additive for the same and will act like catalyst, also regular business analytics is required to search for specific keywords that enhances the potential of website.Optimising your website into mobile app can act as another milestone for the company in improving online presence.
2. Regarding security one can move towards highly used algorithm like Secure Hash Algorithm and DES i.e Data encryption algorithm. These algorithm work on key size and are public/private in nature.on other hand one simple solution to initial level protection can be use of filrewall or more specifically web application firewall can be used which mainly focus on SQL injection and DOS attack type of activites.