The role of marketing in an organization? cite sources

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Expert Solution

Here is the role of marketing in the business-

The marketing of the product not only increase the customer base but retain the current customers as well.
The marketing makes the customer aware about the companies offering. It helps the customer in the buying decision.
Marketing team builds the brand. And a strong brand image is the insurance of profitability.
The marketing strengthen the relation between the customers and the companies.
The marketing team is responsible for the promotion, advertising.
Marketing team is responsible for positioning off the product, Positioning means creating a brand image in the mind of the customers. So that when the customers are planning to buy and thinking about many brands then strong positioning will prefer the same brands prior to others.
The marketing role is to keep o searching the new opportunities to facilitate the customers. Such as new market, new product, innovation etc.

keosha answered 8 months ago

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