Question

BASED ON BETA GOLF HARVARD CASE:

1) An Introduction describing the market the firm is competing in.
2) Identifying the Challenge(s) facing the firm
3) Strategic Alternative(s) available to the firm
4) Decision: Recommended Action(s)
5) Lessons learned from the case

Answer 1

This case study was about commercializing the new technology as a strategy of Beta golf group. It also explains the opportunities of investment approach for Beta group.

1. The beta firm has a technology that was highly beneficial according to the recent trend of golf market demand and consumers. As consumers are ready to pay the maximum amount that firm put on.as the market has broadened therefore the Beta golf group invested in a technology in the industry in a number of different ways with best potential outcomes.

2. The Beta group has major four alternatives:

a) Either licensing the technology exclusively to the industry as this will provide them major cash flow in the short period. Maximum royalty with minimum investment, could be collected.

b) Or will start the Entrepreneurial manufacturer the OEM (original equipment manufacturer) supplier. Though it is profitable but require the high level of investment in initial period. And those investment might not result in high returns.

c) Making acquisition of dandling golf club brand where they could make re launch and technology will yield more profits.

d) Fourth was starting a completely new brand at their own to have the highest potential earning and was a major concern.

3. These strategic alternatives were two:

1. First was creating a new start up which will increase the risk and require most of investment would require licensing their technology which is based on the approving royalty system.

2. Second was Beta group become OPM, which might not require more of investment initially and would have high potential earnings.

This option would make the company more profitable in short rum.

4. Recommended action: based on the profitable alternatives the Acquisition to become OPM wound to be best alternative with least investment and high returns in golf clubs with less risk of potential earnings.