Question

Harvard Business Review case study "Slanket: Responding to Snuggie's Market Entry"

After you read this case, please answer the following questions:

Question 1: What came to your mind when you saw the name “Snuggie”? What came to your mind when you saw the name “Slanket”? Please use 5 words for each. What do you think your answers with the 5 words for each name indicate to you?

Question 2: Among Slanket and Snuggie, which was the pioneer in the market? Which was the challenger? What resources did the challenger have? What challenges did the pioneer meet?

Question 3: For each of Slanket and Snuggie, how did each implement its marketing strategies? How did each go to market?

Question 4: What did Slanket plan to do? How do you think Slanket should do?

Question 5: What in general have you learned from this case?

Answer 1

Answer 1 : When is saw the name snuggie the popular brand comes in to my mind.

• According to me, snuggie brand is the big competitior in the market.
• snuggie had made his image very early in the market.
• snuggie provides good quality to the customer.
• snuggie prices are also reasonable.

When i saw the slanket the first brand who sells sleeved blanket comes in to my mind.

• slanket use website to sell their products.
• slanket runs their business on different places.
• slanket was work according to seasons.
• slanket promotes their products.

Answer 2: Slanket is the pioneer in the market.

• The slanket have challenge to sell sleeved blankets.
• The slanket have many resources like different places to sell their sleeved blankets.
• The another resource is that slanket can sell their product through website.
• The slanket meets it's selling challenge.

Answer 3: The snuggie market strategy is based on external environment of the firm.

• The snuggie enters into the market to do a PESTAL.
• The PESTAL means study of Political, Economic, Social, Technological and Legal Environmewnt of the firm operates in.

The slanket market strategy is based on profit .

• The slanket wants to create the position of sleeved blankets in the market.
• The slanket wants to increase it's market share in the industry.

Answer 4:

• The slanket plans to make a good image in the market by increasing it's revenue.
• slanket should have made short terms goals and may have put their competitior in to the mind.

Answer 5:

• I have learned that before entring into the business we should be ready to face the competition in the market.

NOTE: In the above, all answers are explained in detail.