Introduction
Deciding to
conduct formal market research is a significant decision for a
firm. The following is an excerpt from a meeting, where the
participants are discussing the for/against of whether to conduct
more market research prior to the full launch of their new
product.
As you read
through the excerpt, identify the for/against reasons. Given these
arguments, would you recommend that the firm go ahead and do the
research?
Activity/Task
Jane:
OK team, we’re getting near the end of...