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McDonald's is a good example of a brand that is constantly evolving based on the changing...

McDonald's is a good example of a brand that is constantly evolving based on the changing demands of their customer. The evolution of their coffee offerings based on competition from Starbuck's is another example of how they respond to these changes with brand extensions. What are some other examples of effective new product introduction promotions? What are the most effective methods for communicating information about new products to employees and customers?

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