Question

• Prepare a report analyzing what were Google’s key success factors and elements of the new digital context (new communication technologies, new platforms, new consumer habits, the entrepreneurs themselves etc.)

Answer 1

Answer:

Google’s key success factors and elements of the new digital context:

1. Content that targets users search queries. Whenever the user enters his search query by inserting the text in the search pages of the Google, it shows ‘n’ number of pages with the result of the search. This helps the user in getting the content he was looking for.

2. Google also predicts the user’s intention and behaviour on the basis of his previous searches. This adds benefit to the user in that they need not to enter the full text for searching their desired content over the Google webpage and they get their desired content just by entering the initial words or phrases associated with their search intent. Most often, Google itself displays the recommendations to the users based on their previous searches. The technology that facilitates in identification of the behaviour of users by Google is known as the artificial intelligence technology.

1. Technology: Along with its innovative approach to page ranking, Google is a purpose-built hardware company that builds its own servers from components it buys directly from their manufacturers. Google now operates the world's largest distributed computer system.
2. Business Model Innovation: By perfecting the nature of targeted ads, Google has created a highly effective revenue generation strategy. It has been successful in providing a better experience for its users through its innovation in the business model. It is Google's goal to make their targeted ads at least as relevant and useful to users as the search results themselves are.
3. Brand: A European study recently determined Google to be the number one most recognized worldwide brand.
4. Focus On The User Experience: Product decisions is the first and foremost priority at Google that are intended for optimizing the user experience and for revenue generation which is considered to be the second priority of the Google.