Question

What are KEY SUCCESS FACTORS of Sony Global

Answer 1

Factors that led to success of sony-

1.Innovation-

In the consumers’ minds, Sony is considered one in allthe world’s greatest brands. a lot of of Sony’s wholeequity is originated in its innovation. Innovation is  the foremost necessary factors that differentiates Sony from its competitors and it has become part of Sony’s thought culture.

2.Creativity in technology:

In a dynamic and highly competitive setting just like the industry, the invention of recent merchandise and technology is crucial. From the first day, Sony has systematically developed and introduced innovative merchandise to the worldwide market. These include: the primary mag tape and magnetic recorder in 1950; the electronic transistor radio in 1955; the world’s first all-transistor receiving system in 1960; the world’s first color video recording machine in 1971; the Walkman personal stereo in 1979; the recording (CD) in 1982; the first 8mm camera in 1985; the Minidisk (MD) player in 1992; the PlayStation game system in 1995; Digital Mavica camera in 1997; Digital Versatile Disc (DVD) player in 1998; and also the Network Walkman digital music player in 1999; the subsequent generation high capability optical disc “Blu-ray Disc” recorder in 2003 and the world’s first client use digital HD video camera recorder conformist to HDV standards in 2004. Most of those merchandise became the factor emergence worldwide and set worldwide standards.

3. Creativity in planning and production:

Creativity in planning and production means the ability to predict the future market in advance and design product for it. As Masaru Ibuka and Akio Morita aimed, they are products which people didn’t realize that they wanted and those they were delighted with once being introduced. The right product in the right time will lead the company to success.

This principle gives birth to creative products like transistor radio, Walkman.