In: Finance
Lemon Auto Wholesalers had sales of $1,310,000 last year, and cost of goods sold represented 77 percent of sales. Selling and administrative expenses were 13 percent of sales. Depreciation expense was $11,000 and interest expense for the year was $11,000. The firm’s tax rate is 30 percent. a. Compute earnings after taxes. b-1. Assume the firm hires Ms. Carr, an efficiency expert, as a consultant. She suggests that by increasing selling and administrative expenses to 15 percent of sales, sales can be increased to $1,360,600. The extra sales effort will also reduce cost of goods sold to 73 percent of sales. (There will be a larger markup in prices as a result of more aggressive selling.) Depreciation expense will remain at $11,000. However, more automobiles will have to be carried in inventory to satisfy customers, and interest expense will go up to $18,200. The firm’s tax rate will remain at 30 percent. Compute revised earnings after taxes based on Ms. Carr’s suggestions for Lemon Auto Wholesalers. (Round taxes and earnings after taxes to 1 decimal place.) b-2. Will her ideas increase or decrease profitability? Increase profitability Decrease profitability
a) | Sales | $ 13,10,000.0 |
Cost of goods sold at 77% of sales | $ 10,08,700.0 | |
Selling and administrative expenses at 13% of sales | $ 1,70,300.0 | |
Depreciation expense | $ 11,000.0 | |
Interest expense | $ 11,000.0 | |
Income before tax | $ 1,09,000.0 | |
Tax at 30% | $ 32,700.0 | |
Net income | $ 76,300.0 | |
Profit margin = NI/Sales = | 5.82% | |
b-1) | Sales | $ 13,60,600.0 |
Cost of goods sold at 73% of sales | $ 9,93,238.0 | |
Selling and administrative expenses at 15% of sales | $ 2,04,090.0 | |
Depreciation expense | $ 11,000.0 | |
Interest expense | $ 18,200.0 | |
Income before tax | $ 1,34,072.0 | |
Tax at 30% | $ 40,221.6 | |
Net income | $ 93,850.4 | |
Profit margin = NI/Sales = | 6.90% | |
b-2) | Yes, her ideas will increase profitability. | |
The profits increase from $76300.00 to $93,850.40 | ||
The profit margin also increases from 5.82% to 6.90%. |