Question

Swot analysis of ramly burger

Answer 1

SWOT analysis of Ramly burger:

a. Strengths:

1.Recognizable brand:

Ramly burger is a famous company in Malaysia, and people of Malaysia widely use it, and they used to have it at roadside stalls and vendors during night time in Malaysia.

2.The concept of a healthy production:

Their company has a wide range of products that evolved from a burger stall to a company and a manufacturer.

3. Using an intermediary to conduct marketing: they use intermediaries and agents to promote their product and ask to get orders from the retailers, and they make sure that they could be readily available to end consumer it mean their supply chain Is effective and well managed.

4. Intense domination in Malaysia's market:

Ramly Burger has intense domination, indeed in Malaysia's market, as they have many buyers, which are in billions.

B. Weaknesses :

1.it uses advertising that mostly targets children, which is a vulnerable and sensitive target.

2. There is a high employee turnover, which involves high cost.

3. There is a rise in quality issues across the franchise network.

Opportunities:

1. New product in the market.

2. No customers, which means they could have more market share, and it adds revenue.

3. Moreover, it's a new product in the market that could have more chances to penetrate the market quickly.

Threats :

1. Foreign currency variation stated to be the main issue as it utilizes a standard amount for its food commodity.

2. Recession or turn down in wealth may impact the retailer sales, as household statements tighten decreasing spend and figure of the guest. The recession also unfavorable affects the organization's estate level about its revenue streams, even still they are bit different.