Question

1. What are the main products offered by Polaris & Victory and assess market performance?

2. Identify and list in order of criticality the key issues facing strategic decision makers of the firm. What do you think is the first and the most critical issue at hand.

3. Using Porter’s five forces analysis, systematically assess the industry attractiveness and profitability of Polaris & Victory

Answer 1

Answer: 1

Polaris and Victory: It is an American made motorcycles, headquarters in Minnesota, which are uses V-twin engines and offer various luxuries motorcycle for the consumers in the world.

Main products offered by the Polaris and Victory are as below

• Custom Cruisers Motorcycles
• Classic Baggers Motorcycles
• Luxury Touring Motorcycles
• Electric Motorcycles
• Polaris ATVs,
• Polaris Snow Mobiles
• Polaris Rangers
• Victory – recreational motorcycles
• Victory sports motorcycles
• Victory Utility vehicles
• Victory ATVs

Assess market performance: The Polaris and Victory are offering the product in the market for the high class people who can afford high cost for their style and interest management. The products they offer are motorcycles. The motorcycles are featured with advance technologies and with high cost to have special look and effect on the population in the market.

The demand for the Polaris and Victory product are good and it was started well in the market but did not progressed to the extent the organization was expecting. The Business was planning to explore the growth in the market for their products. The sale was there but did not have growth as per the expectations.

Since these target for these motorcycle products are in the upper range or high class people who can have high investment for their interest and desires. Thus these products do not cater the lower range of people or consumers and they are not able to afford such costly products for their personal uses.

Hence the sale did not pick up as expected because it did not covers the lower range of people, where the population is very high and could click high sales for the organizations.