Question

Choose a nonprofit organization that you think markets itself effectively. Why did you pick that organization? What external factors (think PEST analysis) do you think the organization should be most concerned about? Each student should select a different nonprofit.

Answer 1

The nonprofit organization selected for the discussion is American Red Cross that offers disaster relief programs, provide aids on humanitarian ground, helps victims of the war and conflicts among the other help to the communities. It is a nonprofit organization with wide reach and network that operates on the basis of donations it receives from individuals as well as institutional entities. For every dollar, it receives, 91 cent is spent on aids and remaining amount is used for its operational expenses. American Red Cross is selected for the discussion due to its growing importance in the general environment, involvement of the USA in different conflicts in different areas of the world and the trust people have developed for this organization over the years.
The organization should be more concerned with the political environment of the country as it makes an impact upon the involvement of the military in different types of conflict and number of victims or causalities that are to be served by the organization. Besides, it is the political willingness to help people during the natural disasters that decides the engagement level of the organization. It can bring the increased level of work burden to the organization without any federal help. Besides, the another environment is economic environment. The changing trends can make people not to donate the organization like American Red Cross and limit the spending for a noble cause as an effect of unemployment. As a result, the operational level of the American Red Cross is inhibited. So, the organization cannot help people due to the poor economic scenario. It creates a matter of concern for the organization.