Question

In: Economics

Develop a marketing campaign to promote your product (personalized items and services) - Describe your proposed...

Develop a marketing campaign to promote your product (personalized items and services) - Describe your proposed product distribution and promotion strategy. What advertising channels would be most effective, why, and how exactly the product could be advertised (not just where, but also how)

Solutions

Expert Solution

a) The marketing campaign for my service is "Kaam banega, kaam milega". The service is bringing all the vendors, product suppliers, contractors and consultants from various sectors of construction building like cement, water proofing, aluminium and glasswork etc and provide them good leads and help to increase employment. The company is not only B2B but also B2C company which will then deliver the business of the small service providers to the customers who require these services. The promotion is both offline and online. The offline promotion is through an announcement wan.

b) The online channel is the most effective among all of the other advertising channels as it helps in reaching more people with your product and services. The product could be advertised by making a page on it and then posting related content like cartoons and animation and even blog post which are in regard to that particular product.


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