Question

How did Apple, Inc. become the world’s most valuable brand? What are 3 lessons you can learn from Apple’s marketing that will increase the equity of your personal brand?

Short essay format

Answer 1

Apple Inc has founded by Steve jobs in 1976.

Apple Inc has became world's most valuable brand because the company is committed to bringing the best user experience to its customers through its innovative hardware, software, peripherals, and services. The Company’s business strategy leverages its unique ability to design and develop its own operating systems, hardware, application software, and services to provide its
customers new products and solutions with superior ease-of-use, seamless integration, and
innovative design. The company believes continual investment in research and development and marketing and advertising is critical to the development and sale of innovative products and technologies. As part of its strategy, the Company continues to expand its platform for the discovery and delivery of third-party digital content and applications through the iTunes Store. As part of the iTunes Store, the company’s App Store and iBook store allow customers to discover and download applications and books through either a Mac or Windows-based computer or through “iOS devices,” namely iPhone, iPad and iPod touch.

3 lessons that we can learn from Apple’s marketing that will increase the equity of our personal brand: ie.

1). Make great products which would be simple, not the complex. Understand the need of consumers, and provide the best possible products

2). Participate only in markets where you can make a significant contribution.

2). Never and ever settle for anything less than excellence, always keep on innovating your company and their products according to trend and also beyond it.