Question

Apple is one of the most recognized brands in the world. How did the company achieve this distinction? What has the company done in its marketing mix terms of product, price, distribution, and marketing communication that has created such tremendous brand equity and loyalty? How have advertising and other forms of marketing communicated aided in building the brand?

Answer 1

Solution.>

Apple as a company is now one of the most lauded-after companies in the world, primarily because of two factors: innovation through terms of product development, marketing, & branding, and unique technology.

Apple has a strong identity to the brand. Brand identity is essentially the view that a firm wants to create in its clients' minds. This is the face of a label of a business. It is through the identity of a brand that a firm can speak its messages to potential clients.

Various marketing Mix of Apple are:

PRODUCT

1>In the long term, every company is productive because it is different from others. And, differently when they do the same thing. Apple is known for its high quality software and elegant products. Its range of products includes Macintosh, iphone and ipad. The strength of apple company is its unique software & operating system MacOS. After doing a lot of research by different teams each product is meticulously designed.

PRICE

2> If product quality is high , the price should be the same. Thanks to the software and advanced technology used, Apple products are expensive / high-end and target a small segment of society.

PLACE

3> Apple has limited authorized vendors which means it saves a lot on the cost of distribution. Examples of its channels of distribution are: its iworld store, its authorized business partners & retailers, its official website.

PROMOTION

4> Apple advertisements are extremely unique. They 're short, precise & quick. Example: The newly launched iPhoneXR advertisement lasts barely 42 seconds but is capable of communicating all of its important features.

In my view, innovation & its streamlined promotion approach have helped to develop the brand strongly because if you have a innovative idea but are unable to communicate / present it to potential customers, your idea would probably fail. Apple is following a to the point of aggressive marketing for its products.

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