Question

Business Strategic Management: Strategic Audit

Apple Inc.'s Internal Environment:

Can you summarize Apple Inc.'s, A. Marketing, B. Finance, C. Research & Development, D. Operations & Logistics, E. Human Resources, F. Information Technology, and a short summary of internal factors for Apple ? (A large response would be nice !!)

Answer 1

Apple inc. is an American multinational technology company. Its headquarters are in Cupertino, California where the electronic devices are designed and prepared and sells consumers electronically. Apple uses different strategies to keep it on the first which can be explained as following-

1. Marketing Strategy - Apple generally focuses on their UVP it means unique value proposition , which means its fantastic design which work out of point even in comparatively small packaging. Its an absolute marketing strategy thats get juice through out the social media. Hence it gives competitive advantage to apple and its market share.

2. Finance Strategy- In apple financial strategies is based on the concept of maximizing margins. This was single mindedly perused by the no other than brains behind the apple. (Steve job)

3. Research and Development - In the time of fiscal third quarter of 2019, apple spent $4.2 billion on research and development. That is the most apple have ever spent on R&D in any quarter till now.

With spending $4.2 billion apple spent 7.9 percent of its total revenue on R&D during the quarter.

4. Operation and Logistics Strategy- The main element of its operations strategy is innovative products. Easy of use and sleek design giving very fantastic look to product. Superior experience by making networking and graphics.

Apple has so many its long term with its main suppliers and It use prepayment to negotiate its favourable price, secure strategic raw material and high volume of production guaranteed.

5. - Human Resources Strategy.- Strength is that the human resources managers at Apple conduct their all responsibility in a very efficient, effective, consistent, legal and fair manner. Apple hires people by assessing computer based knowledge.

6 - Information Technology Strategy- Apple has approached the PC industry with very competitive differentiation strategy .Apple develops extremely competitive hardware as well as software. Company makes specific hardware decisions in order to enhance the value of software. Rather than OS, Apple creates the good core software call iLife.

Internal Factors of Apple - some internal factors of apple are as follows-

1 Strong brand image

2 High profile margins

3.Effective rapid technology process