You are the marketing manager for a line of soaps and shampoos. How do you approach...

You are the marketing manager for a line of soaps and shampoos. How do you approach your segmentation on a platform like Facebook/Instagram? Be specific.

Expert Solution

Social media platforms such as facebook/Instagram have number of users. The users will be based on different geographic, demographics, behavioural etc

As a marketing manager for the soaps and shampoos. I would like to market the products based on the above the different segmentation criteria. The based on the different geographic location we will market the low and high priced products. If the perticular geographic region have customer economically backward then we can market low priced shampoos and soaps for the customers. In the same way if the perticular geographic region have customers economically strong the marketing manager can produce the high value products to market.

Through social media platforms it is easy for the marketing manager to identify the different demographic segmentation based on age, sex, profession, education, etc. Based on the different segments marketing managers can market the products to customers based on thier preferences.

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keosha answered 1 year ago

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