Question

As a marketing manager, do you agree with the concepts of societal marketing and sustainability? Why or why not?

Answer 1

Societal Marketing emphasizes on social responsibilities and suggests that to sustain long-term success, the company should develop a marketing strategy to provide value to the customer’s to maintain and improve both the customers and society’s well being better than the competitors.

Societal marketing concept that holds that a company should make good marketing decisions by considering consumer’s wants, company’s requirements, and society’s long-term interests.

Societal Marketing creates a favorable image for the company increases the sales. It is not the same as the terms social marketing and social media marketing. It is a term closely related to CSR and sustainable development.

It emphasizes social responsibilities and suggests that to sustain.

It calls for sustainable marketing, socially and environmentally responsible marketing that meets the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

Societal Marketing Concept Advantages and Benefits are:

It helps to build a better image for the company.

Gives a competitive advantage over the competitors.

Useful in customer retention and long-term relationships.

Increases the sales and market share.

Facilitate expansion and growth in the long term.

Products and company policy should prioritize the social welfare and society in general.

Economic resources are properly used.

Societal marketing raises the living standard of the people in society.

It ensures the economic planning more significant and more fruitful to society.

The societal marketing concept helps to maximize profits for the organization and creates a long-term relationship with customers. Thus as a Marketing manager one definitely has to agree and cannot ignore the concepts of societal marketing and it's benefit for the organisation as a whole.