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You do not plan on going into marketing as a career option. You plan on being a general manager of a hotel or restaurant. Why do you need to study and understand marketing?

You do not plan on going into marketing as a career option.  You plan on being a general manager of a hotel or restaurant.  Why do you need to study and understand marketing?

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Expert Solution

Marketing is making business decisions with the customer in mind. It evolves from creating a customer service attitude among all employees. Thus, all managers need to understand marketing. It is not a function that can be left up to a few people in the marketing department. Successful hospitality companies know that if they take care of their customers, market share and profits will follow.

Customer-focused decisions involve all employees, not just in marketing; hospitality success stems from prioritizing satisfaction.

Junaid answered 9 months ago
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