Question

please answer these questions about amazon in one short essay

organization name and address

type of organization and company background ( brief history of the company )

company Mission

and what are their objectives

Answer 1

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EXPLANATION:

Organisation name : AMAZON

HEAD QUARTERS : Seattle, Washington, United States.

Amazon was founded in 1994 in Seattle by Jeff Bezos as an online bookstore selling mainly textbooks for college students. The company has since grown to become the largest ecommerce company in the world with operations in multiple countries. Amazon has emerged as a major player in cloud computing and sells its e-books on a tablet product Kindle. The company has grown through acquisitions and by investing in startups. Amazon’s revenues are estimated to exceed $150 billion for the year 2017. The company has over half a million employees worldwide. The company is valued at over $500 billion in the stock markets, making Jeff Bezos amongst the richest in the world.The mission statement of Amazon from their official Facebook page is “Our vision is to be earth’s most customer centric comoany; to build a place where people can find and discover anything they might want to buy online”.

The mission statement also drives objectives of offering a wide variety of products at low cost which we saw earlier. Amazon USP or unique selling proposition which is a strategy of Amazon is it offers quick on time deliveries E-Commerce business. This is a clear strategy to cut through the competition in e-commerce platform. customers like it when they get what they want in the same day or the next day and they are also ready to pay a subscription fee for that. That's the power of instant gratification which Amazon is able to provide by strategic partnerships with logistics and warehouse partners.Even and its diversifying businesses like Amazon Web services and Amazon primee video that is able to provide what the customer is looking for the lowest cost

Effectiveness of strategies, while at the core Amazon is an E-Commerce company it as a diversify portfolio and subsidiary or division of other companies which include a publishing arm and the brand Amazon publishing. another division is a film and television studio under the brand Amazon primee video and the software service business and the brand Amazon Web services. These diversification helps Amazon to de-risk its core portfolio and to build other business which are targeted at consumable services rather than products. these services are still in line but its mission statement and they continue to grow faster giving better margins than the core business for Amazon.

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