NIKE: Associating Athletes, Performance, and the Brand Nike is
the largest seller of athletic footwear, athletic apparel, and
other athletic gear in the world, with about 30-percent market
share worldwide. Nike markets its products under its own brand, as
well as Nike Golf, Nike Pro, Air Jordan, Team Starter, and
subsidiaries, including Bauer, Cole Haan, Hurley International, and
Converse. As of 2011, the company sells its products through a mix
of independent distributors, licensees, and subsidiaries in
approximately 120 countries...