Our society receives untrue or biased information without realizing it. Because people do not realize they...

Our society receives untrue or biased information without realizing it. Because people do not realize they are receiving false information, they are negligent in receiving the “real news” when there is a correction. This creates false rumors to be spread amongst teenagers and adults. Our target customers are adults aged 30 or older, who are on the go most of the time. In general, our customers want unbiased news stories; or, at least the benefit of knowing whether or not what they are reading is opinionated or factual. We are choosing to target our customer to those who are on the go because they are more likely to purchase/download our APP to obtain accurate news stories, compared to taking the time to buy a newspaper or watch a segment on the television. Additionally, it is time-consuming to flip through the newspaper searching for a story that seems factual or waiting for the news reporter to cover what the customer is interested in. Instead, the customer has the ability to search top news stories and learn what is going on in the world within minutes. What are your costs to create, develop, and deliver the product or service?(like how we have to pay people to be fact checkers, pay to launch the APP etc). Please respond in approximately 100 words.

Expert Solution

There are many Apps like this in the market that deliver reliable news to the users and Inshort App is one of the examples. The demand for an App that can deliver news the people on the go that is reliable is on the rise. So the costs involved in creating an App like are as followed:

1. Purchasing the domain name or the app name to register the company.

2. The company has to pay for the app developer and they should pay separately for both Android and ios apps.

3. The company needs to pay for the graphics designer.

4. The company needs to pay for the content designer.

5. The company then needs to interview and hire the news reporters who are trustworthy and pay the salary to make them a part of the company.

6. The company needs to pay the registration fee to the Apple Store and Google Play Store to launch the app.

7. The company might have to partner with the reliable news sources in the market and pay them to get the news immediately and then publish on the app.

8. The company will also have to spend on the mobile marketing activities to make the app popular in the market.

9. The company can hire independent consultants from different parts of the world to keep them updated on the latest activities in that region to create news.

keosha answered 1 year ago

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