Question

Define and discuss the elements of a creative culture and provide examples of how a leader can foster it in their organizations.

Answer 1

Below I have defined and discussed various elements of creative culture:

• Creative culture is the one where investment is made into technologists and technology. It is important not to ignore the infrastructure and resources which provides access and aid to all the creative ideas.
• At a people level, another important element of a creative culture is an environment where ideas can come from across the levels of hierarchy.
• The creativity culture celebrated people & their abilities and work. The success should be appreciated and hence people feel more motivated to exercise the same.
• The environment has collaboration and clear communication as elements.
• The creative culture allows time for the project to deliver results.
• The organisation in such culture sets the tone that risk-taking is allowed as it is an inherent part of building the creative culture.
• Team members should be encouraged to grow by learning from others & take projects that give them new skills & competencies.

Here are the examples & practises which leader can adopt to make team culture creative:

• It is important to have open meetings, the decision-making process should be transparent.
• The overall collaboration aspect needs to be promoted to create a creative culture.
• If the bottom ideas are given equal value and respect then it creates empowerment to offer more ideas & try different things.
• The creative team culture should allow all team members to open up their minds and also have the rights to refuse or dislike others ideas. No negative consequence should be there for disagreements.
• The openness aspect makes the organisation mindset focused on creativity and growth.
• The team culture should be built around hard work & delivering high-quality products & services.

The leaders must foster & support innovation. The wide experiences & diversity must be accepted with open-mindedness.

Organisation example -

• Google has introduced innovation and creativity as a part of its core culture. Since it has highly skilled employees and keeps investing in education & research it has been effective in bringing the culture of innovation.
• It has challenged the conventional thinking style and work ethics as followed in other companies.
• Google has been able to integrate, develop and re-develop the internal & external skills to build a diverse and highly talented workforce who can adapt to the changing environment.
• It is a fast workplace. It doesn't believe in delaying problems or challenges and addresses them as quickly as possible.
• Management has shown greater trust in its people. An example of assigning several hundred employees for the Google+ project is evident.
• The organisational culture of transparency and openness has helped to develop trust and faith in its employees.
• Google has focused every year to remove unnecessary processes and bureaucratic features to ensure freedom, faster & effective communication and collaboration across various departments.

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