Question

To what extent does your company engage in e-commerce on the Internet? Please answer it in 1000 words.

Answer 1

Company sells 100% of it’s products and services via internet and is a leading ecommerce company. Business is a job portal:

• B2B – Its main product is X which enables to provide end to end recruitment services to various corporate companies starting from small scale start up firms to mid segment companies to big enterprise giants. The services offered to the companies are like resume database access, job posting Ad listing, email marketing, SMS marketing, etc. Maximum part of the company revenue is generated via this channel. Also companies can place Ads for corporate and employer branding on home pages, which is also a revenue generation stream for the company
• B2C- here it offers various services like resume writing, profile enhancement, profile visibility in the database of job seekers in national and international geography, recruiter reach and some premium jobs, rapid application etc. to the job seekers

Revenues are calculated monthly and quarterly to jointly count on annual sales and volume of sales and also strict adherence to better profit margins. It has always been the key to their success in the market as a pioneer. Better product management, use of high technology servers and systems, efficient and smart engineers keep the backbone strong for this company, providing a better user interface and user experience to the corporates as well as individuals

Marketing Strategy:

The company believes in cross channel marketing to increase its visibility and reliability among the target audience. They target all segments of customer and in all geographies and strong man power back up to carry out timely operations in a refined manner. Most of the traffic on website is coming from organic way by website clicks and visits. Rest via other social media like Face book, twitter promotions, and email marketing campaigns and Google/ Bing search results.

The company has strong Search Engine Marketing for driving organic traffic and always work on latest Search engine optimization to drive traffic via paid searches