Question

List out Amazon Competitive Analysis (assessment on the strengths and weaknesses of current and potential competitors. This analysis provides both an offensive and defensive strategic context to identify opportunities and threats), and the Target Market (a group of customers that the business has decided to aim its marketing efforts and ultimately, its merchandise towards).

Answer 1

The market analysis for the business of the Competitors of the Amazon’s global business in a local Indian market is been done here. That would derive the offensive and defensive analysis of the competitors would give its strength and also aided them to get the target market.

Strengths: The Brands that Amazon deals with in the Indian markets are brands like Flipkart, Jio DigiStore, Tata Cliq like brands which are upcoming and are comparatively

Weaknesses: The brands have generated a market for itself although being new are competitive like only have 30% of the total market share and the rest is Amazon’s.

Based on this the Amazon can fix its strategies like:

Offensive: Make the needful measures to not let the market share of the competitors rise to more than a certain limit and lose market share in any shape or form to be the market leader. The study of the rival’s core group of consumers has to be the target now for offensive.

Defensive: The brand has to make sure it remains the market leader with its defensive and offensive tracts to be consistent in the market.

Target market: The brand has to keep its share and also make a study of the growing share for the new startups alongside itself so the rivals USPs are adopted and modified to keep its own share. This would mean a better study of the market and its market target audience with both existing and potential consumers has to be maintained to be the market leader.