Question

Evaluate Mattel’s internal strengths and competitive deficiencies (SWOT Analysis). What are Mattel’s strengths, weaknesses, opportunities, and threats?

Answer 1

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Mattel is an American based multinational company that deals in toy manufacturing products. SWOT analysis of Mattel's company can be done in this way:

Strength of Mattel's:

The companies having a lot of strength which can help them to achieve their organizational goals and can compete with their competitors. They have a good supplying unit which helps them in supplying products easily e to retailers around the country. Moreover, they are having a higher level of customer satisfaction which help them to increase their sale and customer like to buy from them as they are getting the satisfaction they are looking for. They have a good quality of products which attract the customers and convince them to buy them. Because of that, they are having a great performance in the market and they are one of the best toy manufacturers in America which separates them from their competitors.

The weakness of Mattel's:

the game is all about how you can convince your customers to buy your products and it requires a high level of training and development in which a lot of workforce and money is involved. Sometimes, the USA company fails to provide satisfaction to your customer and your customer shifted to your competitor's product which needs to be taken seriously and should be working on it. From the company's point of view, the need to invest more so that they can have advanced technology for their products and can complete their competitors efficiently. They have varieties of product which are sold at different prices which are having a used gap between them which confuses the customer whether to buy the product or not.

Opportunities for matters:

There are various opportunities you can grab if you work in a smart way. If you get a chance to reduce the transportation charges of your product then it can help you to reduce the cost of your product and your customer will happily buy them. Moreover, you can take the help of social media and can sell your products online which will help up to reach maximum people at a time and your sales with increase effectively and efficiently.

Threats of matters:

There can be various threats a company can face. They can face many lawsuits by your competitors which can raise a question on the reputation of the company. The company can face the low quality of threads raised by its customers which can decrease their sales around the country and the world. Moreover, competition in today's time is at peak so that can be a threat from your competitors as well which can lead to the downfall of the company.