Question

Perceptions differ from person to person. The perception of an individual is a strong indicator to his/her decision making outcomes. Evaluate the role of perceptional influences under such circumstances.

Answer 1

Perceptions differ from person to person. The perception of an individual is a strong indicator to his/her decision making outcomes. Evaluate the role of perceptional influences under such circumstances.

The behavior of people is based on what they perceive. Perception can affect decision making when:

• Selective perception: when people tend to interpret depending on what their attitude is and what their inclination is. As a result, when decision is made by people it would be towards the inclination that they already had.
• Decisions can be impacted when people have an impression about a person or a situation which affects their decision.
• Contrast effects: perceptions are hampered when a person would compare themselves and someone else in order to rank a person, affecting their decision quality.
• Stereotyping: where a person would judge another person on the basis of some generalisation already made about that person or a community hence forming a connotation (positive / negative) about them .
• Overconfidence bias: where a person who is overly optimistic would think other people to be dumb and make decisions about other people in a demeaning manner.