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In: Operations Management

Snuggle fabric softener marketing mix of pricing in the US. Give price per package. Explain pricing...

Snuggle fabric softener marketing mix of pricing in the US. Give price per package. Explain pricing strategy. What is the markup % at the retail level?

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Expert Solution

the snuggle fabric softener price is $53.74 in united states and it is mainly used for clothes. snuggle is a brand of fabric softener.It Is sold by henkel north american consumer goods in united states and canada.it was launched by unilever in 1983.the hindustan unilever limited were deal with the snuggle fabric softener for the laundry purposes.they were contact with huish detergents (SUN PRODUCTS CORPORATION).The icon of teddy bear was created by kermit love.this product rate is too high the reason they are focusing the safety to use of the consumer and children.they were sold 150,000 (year of 2001) products were gained tremendously sales to the customer.the reason customer value is very important and they are always focusing the product quality.the marketing mix is important thing to do in all types of business.product quality,purchasing power and placement this the 3p in marketing mix when the product quality is good then customer automatically consume your products.they should be a purchasing power customer and the placement is important role in the marketing mix. in 2002 4million stuffed bears distributed with snuggle fabric softener products.hindustan unilever limited is a partnership with snuggle fabric softener company.Hindustan unilever limited company invested with $1.08 million.hul were gained 2.5% profit amount in the laundry industry and they were doing business with all over world.to understanding the customer satsification and customer physcological mentality is important things in business and they are giving better quality to the customer and so the customer have a more trusty worth with the snuggle fabric softener company.


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