What is the purpose of monitoring and measuring the SMM campaign?

Expert Solution

Purpose of monitoring and measuring Social Media Marketing campaign:

As the saying 'What can be measured can be measured can be managed' goes, to manage or improve on anything it should be measured and analyzed.
We have a chance to look how things are actually working by measuring and analyzing SMM campaign.
From the analysis, if something is not working you can find out whats wrong with that and make corrections or decide to opt out.
From the analysis, if something is going good, you can observe the bright spots and use them in future projects also for the same success.
By analyzing, we get to know what the customer has to say.
A better brand image can be created by observing the customers reaction to SMM.
We get to know what are customers and dislikes through the success and failure of a campaign.
Any widely popular campaign slogans or messages can be built up more to take the brand to the next level.
It helps in building an online reputation by working on it which in today's world is very important as there is a huge online customer base.
So evaluating SMM campaigns helps to know our position and work towards betterment.

keosha answered 1 year ago

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