Question

What is the purpose of monitoring and measuring the SMM campaign?

Answer 1

Purpose of monitoring and measuring Social Media Marketing campaign:

• As the saying 'What can be measured can be measured can be managed' goes, to manage or improve on anything it should be measured and analyzed.
• We have a chance to look how things are actually working by measuring and analyzing SMM campaign.
• From the analysis, if something is not working you can find out whats wrong with that and make corrections or decide to opt out.
• From the analysis, if something is going good, you can observe the bright spots and use them in future projects also for the same success.
• By analyzing, we get to know what the customer has to say.
• A better brand image can be created by observing the customers reaction to SMM.
• We get to know what are customers and dislikes through the success and failure of a campaign.
• Any widely popular campaign slogans or messages can be built up more to take the brand to the next level.
• It helps in building an online reputation by working on it which in today's world is very important as there is a huge online customer base.
• So evaluating SMM campaigns helps to know our position and work towards betterment.