Who
might participate in the social media interaction on behalf of a
company? What strengths could...
Who
might participate in the social media interaction on behalf of a
company? What strengths could each of these people contribute to
the conversation?
Solutions
Expert Solution
Model
1:
Social media interaction:
Participants, and, strengths
Give an example from real company who using Owned social Media,
Paid Social Media and Earned Social media in order to attracted
their consumer Analyze whether it is effective :
As a media buyer working on behalf of a large toy company, it is
your job to buy media space for the launch of the KissKiss doll,
which all advertising research shows will be a tremendous profit
maker for the Cooper-Fitts Toy Company. Create a plan for a year’s
advertising (Jan.-Dec.) for KissKiss. Explain your decisions about
the types of media involved, when to use which types, and for how
long each type should run. Make assumptions as needed.
1.If you are someone who actively uses social media, do you
agree that Social Media is capable of effecting you in the same
ways?
2.If you aren't as active on Social Media, do you believe that
the effects Social Media can have over a person are dangerous in
any way?
Who or what do authors blame for the spread of fake information
on social media? What are some best practices that can be used to
verify information on social media? What does the term “fake news”
mean? Why has fake news become a common occurrence? How can
marketing professionals work to counteract the negative effects of
fake news?