Question

What is meant by social media orientation. describe the role of social media orientation in customer engagement?

Answer 1

The social media orientation of the business makes the business to get oriented with the market and people in these days of true consumer engagement. Hence in these days of social media, the people are engaged for various causes for the business while social media has made the business get its real-time consumer to the business and vice versa possible. Social media has made it possible for such kind of real-time communication which has improved the business and made it social media-oriented to gain the maximum coverage.

The role of social media in gaining the needful consumer feedbacks and resources to get social media marketing for the business to merge with greater ease. The use of social media in marketing as well as consumer engagement is not rare and is used to gain the market response. For example, the P&Gs recently came up with its Tokyo Olympic #MYMOTHER promotion to celebrate P&G and mothers all around the globe. The people are social media-oriented where the use of social media to promote such a cause has made the business come nearer to the users across 2 generations to celebrate the women and mother in sports. The social aspect development like the case for the loved ones cares for the one in need, the case for plants and animals of all forms were celebrated here. These kept the consumer engaged with the production and use of social media for consumer engagement and thus reach closer to them and let to get them to know and be known.