Question

Who or what do authors blame for the spread of fake information on social media? What are some best practices that can be used to verify information on social media? What does the term “fake news” mean? Why has fake news become a common occurrence? How can marketing professionals work to counteract the negative effects of fake news?

Answer 1

Fake information of social media is usually spread by either competitors or people working for us. Authors normally blame media and other people who are against their works for the spread of fake information. Fake information is the information that does not come from authentic sources about an individual or an event or even a property and which does not have any truth in it. On social media we can verify whether the information is true or fake by the accoung or page in which the news is posted. Some authentic sources wouldbe present for celebrities or for agencies and only these pages would post authentic updates time to time. We must refer those pages for news and not any page which posts something to gain attention . In the world of competition some people spread fake news either to gain attention or to defame someone . Marketing professionals need to update the consumers on latest information so that nobody will have chance to spread fake news . They must provide their customers with authentic pages and sites of their company and can ask them to visit only these pages for any kind of information. For example a webpage publishes a company's product has flaws and is banned in some parts of the world. In reality this never happened and is just a work of competitors to defame the company and it's products. We need to know the authenticity of information before confirming it.