Question

Assume that you are employed in the marketing department for a firm that is producing an electric scooter. In developing this product, you realize that it is important to provide a core product, an actual product, and an augmented product that meets the needs of customers. Develop an outline of how your firm might provide these three product layers in the electric scooter.

Answer 1

Answer;

The firm might provides these product layers in the electric scooter;

Core product;

The core product is an intangible product.It is the benefit offered by the the firm to the customer through the products.The core product of the new electric scooter is a good mileage and an excellent resale value.These are the essential things for any buyer or user of automobiles.

Actual product;

Actual product is the product than can be touched and felt .In this case ,it consists of strong body, available in almost favorite colors.

Augmented product;

The augmented products are extra provisions provided for every purchase .In this case ,the provisions is the free services in every six months after the purchase.The people who buy within 6 months after the launch they will get all the accessories with 50% discount. Assume that you are employed in the marketing department of a firm that is producing a electric scooter.In developing this product,you realize, that is imporatnt to provide a core product, an actual product that meets the needs of customer.Develop an outline of how your firm might provides these three products layers in the electric scooter.