Question

Question 11

What stage of the product life cycle would the electric vehical be in today?

                maturity

                leveling

                introduction

                growth

                decline

Question 12

Which of the following reflects the maturity stage of the product life cycle?

                Sales: rising; Profits: rapidly rising; Typical consumers: early adopters and early majority; Competitors: few but increasing

                Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products

                Sales: declining; Profits: declining; Typical consumers: laggards; Competitors: low number of competitors and products

                Sales: peak; Profits: increase; Typical Consumers: laggards; Competitors: low number of competitors

                Sales: low; Profits: negative or low; Typical consumers: innovators; Competitors: one or few

Question 13

Nissane and Kia entered the mini-SUV market when there were many competitors, sales had peaked, and profits were declining. What stage did Kia and Nissane enter the product life cycle for mini-SUV market?

                decline

                leveling

                introduction

                growth

                maturity

Question 14

By adding new product lines beyond its core business of search engine software, like the Google Home and Google self driving car, Google primarily benefits by

                spreading out production costs.

                avoiding market saturation from products that have just been introduced to the market.

                satisfying the changing needs of the technological research staff.

                keeping up in a market where sales come mostly from new products.

                creating diversification and reducing risk.

Question 15

College of DuPage was trying to determine if they were meeting student's service quality expectations. One of College of DuPage's problems is that the services provided are ________, making evaluation of service quality difficult.

                intangible

                unequally distributed

                substantial

                inconsequential to customers

quantifiable

Answer 1

Question 11:

We can say electric vehicle is in growth stage as the product had already gone past introduction satge where the expenses like R&D , consumer testing etc.to launch was very high. Now, we can say there is a strong growth in sales and profits. We can foresee benefits from economies of scale in production.

Question 12:

If you look at the above diagram, durng maturity stage, sales will go to peak and profits will start declining from peak. Consumers are late majority as there is low propensity to resist and competiotion is high with more number of competitors with more products.

So correct answer will be : Sales: peak; Profits: peak to declining; Typical Consumers: late majority; Competitors: high number of competitors and competitive products

Question 13:

She entered at maturity stage as there were many competitors, sales had peaked, and profits were declining. From the above diagram (Product life cycle) you can clearly see that

Question 14

By adding new product lines beyond its core business of search engine software, like the Google Home and Google self driving car, Google primarily benefits by creating diversification and reducing risk. As we all know Google has its brand established and it is intedning to diversify so that reduces some risk.

Question 15:

In this case, evaluation of service quality is becoming difficult that means they are not measurable. So we can say, they are intangible