Question

Study the case and list three strengths, weaknesses, opportunities and threats to Conexia entering the U.S. market. Remember that is a SWOT analysis, strengths and weaknesses are internal. Opportunities and threats are external.

Answer 1

Conexia is an internet service provider which is based in India. For entering the US market conexia has to develop their specific a strategy which is focused on creating a difference between the Internet service providers in United States.

SWOT analysis for conexia is as follows.

Strength

Conexia has agreed strength of providing high speed internet using fibre broadband in affordable prices. Conexia can also implement differentiation strategy for providing attractive plans based on there large service network which could be beneficial as it already has a very strong structure of internet service provision.

Weaknesses

As it is operating in broadband provision structure, overall competition level is very huge and conexia does not have any specific identity which differentiate it from other service providers. Prices are relatively high as compared to the pre existing companies in United States of America which could be a major drawback for company to enter the American market.

Opportunities

Company has a very large opportunity of acquiring high speed internet market with affordable plans. Acquisition of FTHH would definitely increase the overall level of Technology implemented in high speed internet which is being provided in the specific market segment. Challenging the prices of other competitors would also be an opportunity for conexia to enter the market of United States of America by creating a differentiation strategy.

Threats

Bigger service providers are the most important threats that is important for conexia to consider for the specific market. This competitive have a very vast availability of the network for providing high speed internet to the people as well as they also have better investment policies and understanding of the market structure are there already doing business in United States of America since a very long time. Tough competition by be bigger companies by using pricing and reducing their price plans is also a threat for the company.