In: Economics
Macroeconomics & microeconomics: What are the strengths, weaknesses, opportunities and threats
Macroeconomics:
Strength:
a. Helps to understand the
performance of the country in terms of economic growth, employment,
inflation, exports, imports, investments etc
b. The exchange rate or valuation of currency depends on the
economic growth of nation
Weakness: Would not provide information on increase in wellbeing of individual or by firm
Opportunity: Helps to initiate actions on fiscal and monetary policies so that the economic growth and inflation can be controlled
Threats: If transactions are not accounted properly it would lead to misinterpretation of economic situation of the nation
Microeconomics:
Strength:
a. Helps to understand the
performance of the firm or individual in terms of growth, salary
etc
b. Help to increase market capitalization, brand reputation
c. Helps to focus on increasing sales, profit per unit and other
operational issues
Weakness: Would not provide information on overall wellbeing of nation
Opportunity: Helps to concentrate on market development, scope of new avenues, development of new product etc
Threats: Mismanagement of firms or lack of proper knowledge on cost concepts like fixed cost, variable cost would to lead to loses