Question

Describe a time when a change initiative at your company (or a previous one, or one you have researched) failed. Describe ways that could have been used to overcome this resistance to change and choose and discuss an approach that could be used to managing this organizational change such as Lewin's Three Step Model, Kotter's eight-step plan, action research or organizational development. Also, discuss how the organization can embrace change by creating a culture of change by using one of three approaches: managing paradox, stimulating an innovative culture and creating a learning organization.

Answer 1

The merger between Vodafone Group and Idea Cellular Pvt Ltd was one change initiative which had failed. Two different companies came together to create one company but the new merged company could not live up to its expectation.

As per Lewin's Three Step Model the process of change entails unfreezing, changing and refreezing. It requires creating the perception that a change is needed, then moving toward the new, desired level of behavior and finally, solidifying that new behavior as the norm.

Both the companies needed to drive the need for change into the employees. The market scenario needed to be clearly explained and the changing market dynamics to be clearly stated upon.

To compete in today's highly competitive Telecom scenario, culture of innovation needs to be fostered in the company. Innovation to be rewarded. Manpower to be trained on latest technology and latest trends. Only then new merged company can survive in the marketplace.