Question

Using the "Theory of planned bahavior" complete the following.

2) Provide a mass media example of this “theory” being used. Provide logical support for how this example is inline with the concepts of the theory. Don’t use examples from the research piece. The example should be taken from popular culture (books, films, commercials, billboards, Internet). i.e. you must provide a enough detail about the example to make it clear how it fits the theory film, TV ect…) you pick.

Answer 1

Planned behaviour- The theory of planned behaviour was proposed by Isek Ajzen, the theory belongs to the reasoned behaviour which had been proposed by Martin Fishbein.   

If the people evaluate the suggested behaviour positive they think that the performing of behaviour is important for them and to others. The motivation level of performing increase to achieve the goal.

Example- the advertisement and commercial are full of reasoned behaviour action, in the health industry we can see many kind or reasoned behaviour, Food industry is also using this kind of theory.

When we give the task to the people in positive way, the level of motivation increase and they perform more efficiently.

“Ultra Broadband-Waiting is over” is a famous TV commercial, let’s see how this commercial uses the theory of Planned behaviour.

The commercial is about the broadband which is very essential in present society and by the line “Waiting is over” they are addressing our problems. The human nature always care for problems so that the commercial indirectly forcing to solve the problem.

Problem solving is very important task and according to TPB describe that we are inspiring to solve the problem because this problem provide us a goal to achieve which is no waiting over broadband.

When people get purpose to behave appropriately they do what we want them to do and that is a root aim of planned behaviour.