Question

what are yahoo's and google's innovation barriers or enablers

Answer 1

Innovation enablers help the company to adopt the latest technology and innovation strategies. On the other hand, innovation barriers restrict its capabilities to utilize the new technology and policy. Both the companies are the leaders in the industry of search engines. Both of the companies follow some ethics, and rules to adopt the effective innovation strategies. So, the innovative enablers and barriers of both the companies are similar. The innovative fist enabler is experimenting. The companies tend to test the new technology to narrow down the pros and cons. It also helps the companies to decide whether it should adopt the technology or not. The second enabler is rational decisions. The decision-making process of both the companies is there on reader and analytics. The managers tend to research the problem and not rely on the gut feeling. The next enabler is customer-centric behavior, as both companies work to provide maximum benefits to the consumers. The consumers are the main stakeholders of the companies. The innovative barriers of both enterprises are also the same. The first barrier is both the companies is the lack of effective leadership of innovation. The managers do not tend to adopt the change because of the restriction from the employees. The second barrier is the lack of collaboration. The companies, at times, might fail to collaborate with the firms excelling in the technological developments. The partnership or joint venture is the key to more gains and sales. Hence, the companies should avoid the barriers and adopt the new technology.