Question

List five examples of products that are commonly purchased as either business products or consumer products. How would the classification impact the marketing strategy?

Answer 1

A business product is a product used to produce other product, goods or service in order to facilitate an organization's process or operations or resell to different customer. A consumer product is a product are purchased for individual use to satisfy individuals personal want's and needs. Consumer products are classified as shopping products,unsought products,specialty products,convenience products. The business products are includes maintenance , repair,installation, accessory equipment,operation products, raw materials , process materials and components and also business services.

Examples

• Printer paper: People will use the printer papers at home for their personal use whereas the business owner use the printer paper in order to make the flyers with the paper in order to make the advertisement.
• Cookies: People will by the cookies for individual purpose, whereas the business owner will buy the cookies for sell in their shop.
• Coke: An individual will buy the coke in order to drink at the home. but business owner buys the coke in order to re-sell in their store
• Computer: An individual will buy the computer for their personal use such as, download and read study documents, watch videos and songs, store images etc. but business owner will use the computer in order to maintain their accounts , company records, sometimes execute projects , send email to the client or other partners etc.
• Pen: An individual will buy the pen in order to use in their home to write something or draw something.. but the business owner will buy the pen for employees to write with and also some business will purchase the pen in order to advertise on them and give them out of free to people.